Digital & AI
Websites, applications, automation and AI-enabled solutions designed around the problem they need to solve — not technology for its own sake.
Services
Modern business websites and web platforms designed for speed, usability and maintainability.
Web DevelopmentWeb applications and digital products that turn business workflows into usable software.
Application DevelopmentPractical use of AI inside products and workflows where it can reduce manual work, improve access to information or support better decisions.
AI SolutionsConnecting repetitive processes and digital systems so routine work requires less manual intervention.
AutomationApproach
The first step is understanding how the business currently works, where the friction exists and what a useful result should look like. Technology comes after that.
01
Business problem, users, workflow and objectives.
02
Scope the product, required functionality and practical priorities.
03
Design and develop the solution in controlled iterations.
04
Validate the product, correct problems and refine the experience.
AI-assisted development
Modern AI tools can accelerate research, prototyping, development, testing and problem-solving. I use them as part of the development process while keeping the product requirements, architecture, review and final implementation focused on the business need.
The objective is not to add AI everywhere. It is to use the right tools where they create measurable practical value.
Beyond the code
My background in business and hotel operations means I approach software from the user’s side as well as the technical side. Before building a feature, I want to understand who uses it, what happens before it and what happens afterwards.
That is particularly valuable for operational software, booking systems, administrative tools and hospitality technology.
Selected work
01
A digital booking platform designed for an independent taxi business with one driver and one vehicle. The system focuses on a direct customer booking experience and practical business administration without unnecessary fleet complexity.
02
A Netherlands-first hotel booking platform being developed around hotel discovery, availability, booking operations and OTA workflows.
03
Hospitality Technology / PMS
A hotel property-management system project focused on practical hotel operations and workflows, informed by hands-on experience with existing PMS environments.
Technology
Hospitality technology
Years of working with hotel operations and PMS environments provide practical context when designing hospitality software. The objective is to understand the workflow behind reservations, front office, operations, revenue and administration before deciding how software should support it.
Start a project
Tell me what the business needs to achieve. We can determine the technology afterwards.